The shoe game has been blowing up over the past few years. More and more people want more and more shoes, and Nike wants to keep the value of their kicks high by making limited quantities. But the imbalance between supply and demand has corroded to violent, literally violent, and desperate proportions. Now, under negative pressures from media and public opinion, Nike is taking action “to protect consumers” and help with the mayhem.
Effective since April 1, 2012:
Nike has banned in-store Midnight Releases, Pre-selling, and pre-ordering. This has been enacted in hopes of keeping crowds away from doors at night. While I don’t think this is the solution per say, lets face it, bad things tend to happen when large crowds of anxious people gather in the night.
Nike has issued warnings to cut off stores that have had issues peaceably maintaining their crowd of customers, and suggested they implement a raffling system, this way everyone has a fair chance of copping a pair. If they’re not able to responsibly handle the crowds their supply will be eliminated.
All retail locations though, big and small, are subject to the bans.
The good news: Online stores are not subject to the ban! You can still check PYS.com for the most anticipated releases and avoid the havoc.
What do you guys think? Drop your opinions the comment selection below and let us know what you feel about the issue and Nike’s solution.
Back to Blog